HEX are inspired by history and we pioneer the creation of refined, minimal and practical products that are perfect to be worn in the realms of dark, urban spaces. For each campaign, they push the boundaries of user-emotion and create conceptual worlds, where their users are transported. They break down the standard silhouette and re imagine it, building from the ground up a new-age, HEX vision. All HEX Clothing products are designed, developed and handmade in Barcelona.
Their logo is a symbol of their belief, and has various meanings for them: the horizontal lines represents 'Man' and 'Woman', bound together by the vertical, HEX. The horizontals can also symbolise 'Techno' and 'Fashion' - the two elements that inspire them everyday.
“The year is 1617. Waves crashed against the rock, winds beat against the wax-lined sail. Rains fall, staining my skin.
We hold on, oceans churning beneath us. The Elements are here.”
WAX by HEX Clothing is a capsule collection inspired by 17th century mariners who lined their cotton sails with wax, to them more resistant to stormy weather and brutal waves on their ocean voyages. The six pieces consist of heavy jackets, protective linen shirts, waxed cotton trousers and a hand-painted canvas utility bag.
WAX "Embrace the Elements" . HEX Clothing AW16 Campaign from HEX CLOTHING on Vimeo.
Creative Direction, Concept and Direction: Will McGrath
Photography: Pedro Ortiz
Cinematography: Juanjo Ordorika
Art Direction: Bruno Gabriel, Esther Miquel
Editing: Bruno Gabriel, Will McGrath, Yago Hunt-Laudi
Fashion Design Team: Adrian Varea, Andrea Morales, Cristina Moro, David Mingorance, Marc Vela, Will McGrath
Styling: Adrian Varea, Will McGrath
Models: Alex @ Marlene Model Agency, Juan @ Blow Models Management
