LOOKBOOK: SONS OF WILLIAM

New York, NY, February 2015 – Copenhagen based unisex label, Sons of William, is pleased to present the Autumn/Winter 2015 collection: Frost Esthetique, inspired by a post-apocalyptic ice age. Founded by two brothers, Julius and Victor Juul, Sons of William sets out to create collections that focus on refined functional wear featuring innovative prints, fabrics and details.

Due to the harsh conditions of the futuristic world that inspired the collection, Sons of William has decontextualized functionality in their garments. The pieces in the collection are crafted from waterproof textiles, heavy cottons, microfibers combined with solar panels, secret pockets, quick-release buckles and survival instruction prints. The extensive fabric research and innovation by the brand’s founders transforms into a truly unique visual effect.

Heavyweight layering is elegantly showcased throughout the collection with thick garments that combine their signature waterproof fabrics with functional trimmings. The line includes double-layered t-shirts, hoodies, waterproof cargo pants as well as a wide outerwear collection that truly commits to the reinvention of tactical and functional wear. Survival inspired waterproof anoraks, trench coats and micro fiber bomber jackets with heavy-duty zippers compliment each other in their monochrome coloring and smooth fabrics.

Signature to the brands aesthetic is the cold and heroic silhouette, like a fearless SWAT-team leader from Antarctica.

Julius and Victor, both in their early-twenties, launched the brand in the beginning of 2014. With the brand’s second collection, the evolution of the Sons of William aesthetic is evident and the first full 25-piece collection by the brothers covers all categories of apparel outwear and accessories (including jackets, hoodies, t-shirts, pants, shorts, bags, hats, shoes, and jewelry).

All items will be ready for immediate orders on SonsofWilliam.org in limited quantities, and full collection will hit stores worldwide in the fall of 2015.

The year is 3011. A melting glacier left the earth in frost biting layers of ice formed by the humid oxygen in minus degrees conditions. A total of 5.3 hours of natural light are left in a 24-hour time frame formerly known as day. The surroundings force our attire to focus on functional features; we are under the control of our environment. Materials are put into context and the aesthetics only survive in the silhouette.

The cold conditions have erased boundaries and morals from the mind. The need to survive leaves us no choice but to focus on materials, constructions and trimmings: tactical and functional features.

The product what really caught our eye is the 40L Black solar power backpack:

The attached solar panel is capable of charging your electronics through an extern battery. The backpack itself is crafted from black nylon, with "52 Tenuer' embroidery on the shoulder straps, and the 'Sons of William' Logo embroider on the lower front. The bag contains 2 side pockets, 2 on the front and 1 main pocket with a foam padded back panel.