British electronic producer Jamie xx has enlisted director Romain Gavras for a new video for his chart-busting track "Gosh". Reportedly made without the help of CGI or 3D effects, the MIA and Kanye West collaborator created a dystopian city filled with a tracksuit-wearing bleached blonde army.
video is a coming-of-age story that stars a black man with albinism and features over 400 Chinese teenagers with bleached blonde hair, setting them against the hyperreal setting of Tianducheng
“Gosh” is Gavras’s first music video since working with Jay Z and Kanye West in 2012, though he’s hardly been idle in that time. Besides the fact that he’s had a child, he’s also created commercials for brands like Dior.
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