Italian fashion label Dolce & Gabbana created an enchanted forest scene for its winter 2015 advertising campaign, taking its family theme into royal territory.
In addition to print ads, Dolce & Gabbana shared the filming of the campaign with a video to more thoroughly depict the concept. This video takes the consumer further into the world Dolce & Gabbana created, making for a more immersive brand experience than a print ad, featuring models Evandro Soldati, Mariano Ontañon, Misa Patinszki, Miks Kaidaks, Noah Mills and Ryan Barrett.
Enchanted forest
Dolce & Gabbana’s campaign video reflects the runway show presented in February, which opened with a growing tree rotating under falling snow while music from “The Nutcracker” played.
To set the scene at the beginning of the video, the words “Once Upon a Time in Sicily” appear as if from drops of water while nature sounds, such as birds chirping, play as ambient noise.
The video then cuts between different sections of the forest, first showing a blond female model wearing a hood that looks like armor, then switching between groups of men, some dressed as soldiers, and some sporting crowns lounging on thrones.
