Check Mate

It has now come to full attention that us men are fully embracing pattern, colour and texture as the modern man continues to gain confidence and become more sartorially adventurous with his personal style.
Mens Fashion is becoming bigger and stronger every year and is ruling every high street to designer brand.

There will always be a place for block colours and muted/neutral tones in menswear, but pattern and print is fast becoming an essential part of any modern mans wardrobe, and the pattern of the AW13 season is undoubtedly checks.

It is likely that the majority of any man that will already own a checked shirt or two – but this autumn/winter the pattern is being applied to nearly every garment imaginable, whether in gingham, plaid, tartan or Prince of Wales check form.

The current trend caters for everybody: smaller checks in muted tones are available for those who prefer a subtle and refined approach such as the common man. Whilst louder, oversized checks are on offer for those who tend to be a bit more out there and for the man who wants to make a statement.

The check trend will run from a/w13 until '14 so expect many brands to be pushing the check.
For example brands such as Vivienne Westwood MAN is big on tartan:

British Label Ted Baker Checks up on smart tailoring:

As you can tell by each designer their style they go for; if you want that luxur sport looking yet sleek look the brand such as Vivienne Westwood is the store to go for.

Where as Ted Baker goes for that sophisticated chic looking suiting ideal for the men who want to have that sharp look.

high street brands are full of checks as the pattern is literally spread across every type of garment from scarfs to bags, jeans to sweatshirts.